Training Center

Inbound Marketing University

Official Inbound Marketing Educator

As an official Inbound Marketing Educator and Certified Inbound Marketing Professional, we are proud to offer the entire HubSpot’s Inbound Marketing University program here at HON Marketing +Design.

In this program, you will learn how to use blogging and social media for business as well as web analytics, SEO, lead conversion, lead nurturing and closed-loop analysis. Review the training modules and curriculum below and start your program right away. Don’t have time to learn on your own? Contact us to request quotes for consultation and training services.

Training Modules

Curriculum

Class 1: How to Blog Effectively for Business

Professors: Ann Handley & Mack Collier, MarketingProfs

Class 2: Crash Course in SEO

Professor: Brian Whalley, HubSpot

Class 3: Social Media and Building Community

Professor: Chris Brogan, New Marketing Labs

Class 4: Developing a Keyword Strategy

Professor: Michael Briggs, Website Publicity

Class 5: Viral Marketing and World Wide Raves

Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave

Class 6: Advanced SEO Tactics

Professor: Rand Fishkin, SEOmoz

Class 7: Calls to Action and Landing Page Best Practices

Professor: Jeanne Hopkins, HubSpot

Class 8: Inbound Lead Nurturing

Professor: Brian Carroll, MECLABS, InTouch

Class 9: Successful Email Marketing

Professor: Eric Groves, Constant Contact

Class 10: PR for Inbound Marketing

Professor: Todd Defren, SHIFT Communications

Class 11: Twitter for Business

Professor: Laura Fitton, Pistachio Consulting, co-author of Twitter for Dummies

Class 12: Advanced Marketing Analytics

Professor: Avinash Kaushik, Google and author of Web Analytics 2.0

Class 13: Social Media for Big Business

Professor: Paula Berg, Southwest Airlines, Linhart PR

Class 14: The Science of Social Media

Professor: Dan Zarrella, HubSpot and The Facebook Marketing Book

Class 15: Enchanting Your Prospects

Professor: Guy Kawasaki, AllTop and Enchantment

Class 16: Social & Mobile Marketing

Professor: Jamie Turner, The 60 Second Marketer

Class 17: Internet Marketing Comprehensive Review

Mitch Joel, author of Six Pixels of Separation

Certified Inbound Marketing Professional Exam

If you are interested to take the certification exam to become a Certified Inbound Marketing Professional. Visit the examination center administered by HubSpot.