This is our first multi-language project for a CPA firm in Hong Kong. Sine the firm’s clients are mostly in Hong Kong and China, it is essential to build the site in three different languages.
Our client hired us to create a multi-language website highlighting over 28 different accounting and legal services. The challenge for us is to manage translation and dynamic pages in English, Traditional Chinese and Simplified Chinese. Also, as an add-on to web development, our client requested the ability to manage and update content on their own. With that in mind, we built the site with a Content Management System (CMS).
Do you have help in your branding or marketing initiatives? Contact us and see how we can help. Don’t forget to visit our free marketing training page to learn more about inbound and social marketing for free.
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
We are glad to be a part of this project for one of our clients in China. Boat House (船屋), located in Hanman, China, is a historic lodge built in 1920. The current owner bought the Boat House in 2005 and transformed it into a lodge featuring unique room decors.
Our client wanted us to create a unique brand identity for the lodge highlighting the actual shape of the Boat House and the Chinese calligraphy of the lodge’s name – 船屋. We worked closely with our client throughout the concept development process and we are excited to showcase this final design.
Do you need help in your branding or marketing initiatives? Contact us and see how we can help. Don’t forget to visit our free marketing training page to learn more about inbound and social marketing for free.
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
Google finally releases Google+ pages for businesses and brands. The setup process is simple and similar to creating a Google+ individual page. Since Google is gradually releasing Google+ pages, not all users are eligible to create Google+ pages at this moment. Visit the link below and see if you are able to create a page.
Create your Google+ Page
https://plus.google.com/pages/create
As you can see below, our Google+ page looks very similar to an individual profile. Google added a square icon right next to the page name to separate it from individual profile. Join our circle on Google+ now!
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
Location-based services (LBS) such as Foursquare have been gaining great popularity in the U.S. in the past few years. Did you know that there’s a China/Hong Kong equivalent service called Jiepang that has experienced even greater growth than Foursquare? Jeipang’s concept is very similar to Foursqaure, however, according to Jeipang’s founder David Liu, there are three main differences that make Jiepang a better LBS in the Asian market.
The key to succeed in Chinese markets is to have a deep understanding of the local market and culture. As Liu mentions in the video, Jiepang deploys different strategies for different provinces in China and Hong Kong. What works in one province may not work in another one. Also, Jiepang took advantage of local acceptance to coupons and enabled users to redeem coupons with badges collected with check-ins. This is something I think will work in the U.S. as well, and Foursquare should consider adding this feature to future releases.
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
Do you have any goals for your social media marketing strategies? If not, the following list of common social media goals and measurements will give you some ideas on creating your own:
Social Media Goals
- Site traffic and ranking
- Press coverage
- Recruitment
- Research
- Product sales
- Lead generation
- Brand awareness
- Email list building
- Customer insights
- Customer Relationship
Social Media Measurements
- Number of fans and followers
- Number of comments
- Number of clicks
- Conversion rate
- Engagement
- Site traffic
- Number of staff responses
- Media coverage
- Number of re-tweets or comments
- Number of qualified leads
It’s important to have goals and measurements in place to evaluate whether your social media marketing is effective for your organization. Social media marketing can help you influence, communicate and interact with your prospects and customers. However, not all tactics work for every organization. With measurement metrics in place, you will be able to evaluate the effectiveness of your tactics and revise your marketing and social media plan accordingly. Lastly, make sure you align your social media marketing goals and measurements to your business goals.
[Image Credit: Hootsuite]
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
Content marketing plays a significant role in the B2B world. Purchase cycles for B2B industries are relatively long and content marketing adds value to each step of the sales process. Depending upon your company’s business goals, content marketing can generate awareness, establish credibility and narrow a prospect’s purchasing options.
Understanding Your Target Audience
Understanding your target audience is critical when it comes to content marketing strategy development. Creating content with the consumer’s goals in mind (e.g. researching vendors, finding Solutions, evaluating products, narrowing field) guides you to the right direction in creating content that can ultimately satisfy your business goals.
Turn Your Blog Into Valuable Sales Support and Reference Tools
If you have already developed great content, check out my guest blog post for the Inbound Marketing University on How to Turn Your Blog Into Valuable Sales Support and Reference Tools. In this guest post, I offer tips to maximize your existing content for sales and customer service support.
Check out the inforgraphics below to learn more about how content marketing works in the purchase cycle. This helpful reference tool is great for any marketing professional who utilizes content strategy to accomplish their business goals.
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
