Top 10 Social Media Goals and Measurements

Posted on 10/09/2011 · Posted in Social Media Posted by

Do you have any goals for your social media marketing strategies? If not, the following list of  common social media goals and measurements will give you some ideas on creating your own:

Social Media FunnelSocial Media Goals

  1. Site traffic and ranking
  2. Press coverage
  3. Recruitment
  4. Research
  5. Product sales
  6. Lead generation
  7. Brand awareness
  8. Email list building
  9. Customer insights
  10. Customer Relationship

Social Media Measurements

  1. Number of fans and followers
  2. Number of comments
  3. Number of clicks
  4. Conversion rate
  5. Engagement
  6. Site traffic
  7. Number of staff responses
  8. Media coverage
  9. Number of re-tweets or comments
  10. Number of qualified leads

It’s important to have goals and measurements in place to evaluate whether your social media marketing is effective for your organization.  Social media marketing can help you influence, communicate and interact with your prospects and customers. However, not all tactics work for every organization.  With measurement metrics in place, you will be able to evaluate the effectiveness of your tactics and revise your marketing and social media plan accordingly. Lastly, make sure you align your social media marketing goals and measurements to your business goals.

[Image Credit:  Hootsuite]

By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.


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