Location-based services (LBS) such as Foursquare have been gaining great popularity in the U.S. in the past few years. Did you know that there’s a China/Hong Kong equivalent service called Jiepang that has experienced even greater growth than Foursquare? Jeipang’s concept is very similar to Foursqaure, however, according to Jeipang’s founder David Liu, there are three main differences that make Jiepang a better LBS in the Asian market.
The key to succeed in Chinese markets is to have a deep understanding of the local market and culture. As Liu mentions in the video, Jiepang deploys different strategies for different provinces in China and Hong Kong. What works in one province may not work in another one. Also, Jiepang took advantage of local acceptance to coupons and enabled users to redeem coupons with badges collected with check-ins. This is something I think will work in the U.S. as well, and Foursquare should consider adding this feature to future releases.
By Samuel Hon | Follow @HONMarketing | LinkedIn | Contact
Samuel is an award-winning marketing director, digital and social media strategist, brand consultant and designer. His interests include global culture, advertising, marketing trends and technology. Samuel, a Hong Kong native, is an honors graduate from the University of Wisconsin-Madison.
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