Inbound marketing basically refers to marketing focused on getting found by customers online via blogging, social media, lead nurturing, search engine optimization and closed-loop analysis. With all the new social media tools and marketing tactics, where and how can marketing professionals and small business teams acquire all these skills? The answer is Inbound Marketing University (IMU).
Inbound Marketing University offers free training courses that are taught by a knowledgeable faculty of professors, including New York Times’ best-selling author Chris Brogan, Google’s Analytics Evangelist Avinash Kaushik, Internet celebrity Gary Vaynerchuk, best-selling author and international speaker David Meerman Scott, and more.
I completed all the training courses (16 classes at the time of writing) last year and passed the certification exam to become an Inbound Marketing Certified Professional. It’s great to be certified but the most valuable thing was the training itself. This training program offers everything you need to know about inbound marketing – from Facebook for Marketing to Search Engine Optimization. I highly recommend this training course to other marketing professionals who want to update their marketing skills.
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